Sport Management 623 - Sport Marketing

Fall
2020
01
3.00
Matthew Katz
TU 8:30AM 11:15AM
UMass Amherst
66553
Fully Remote Class
mkatz@isenberg.umass.edu
Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities.
Open to Graduate SPORTMGT students only.
Permission is required for interchange registration during the add/drop period only.
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