Communication 494XI - Media and Prejudice

The way social groups are portrayed in the media is widely assumed to have consequences for levels of prejudice and stereotyping in the mass public. Moreover, the vast majority of speculations assume negative consequences, that is, exposure causing increases in levels of stereotyping and prejudice. We will critically evaluate both assumptions, with a particular emphasis on furthering understanding about the psychological processes through which media exposure may not only increase but also decrease stereotyping and prejudice. In sum, this course has two goals: 1) to understand how existing media portrayals impact group attitudes as well as 2) to formulate strategies for changing media portrayals to promote more positive intergroup relations. Satisfies the IE requirement for BA-COMM majors.

Open to Senior and Junior Communication majors only.