Hospitality & Tourism Managmnt 387 - Infotech & Social Media/HT-MGT
Spring
2020
01
3.00
Irem Onder Neuhofer
M W 1:25PM 2:15PM; F 1:00AM 1:00AM
UMass Amherst
44715
On-Line
ionder@isenberg.umass.edu
This course examines the strategic use of technology in modern hospitality and tourism organizations including the utilization of Information and Communication Technologies (ICT) and social media as a marketing and management tool. The application and use of both business intelligence and hospitality business analytics is also explored.
Open to Senior, Junior and Sophomore HTM majors only.
https://spire.umass.edu