Journalism 336 - Writing for Public Relations

Spring
2020
01
4.00
Mary Carey
TU TH 4:00PM 6:00PM
UMass Amherst
44992
Integ. Learning Center S405
mcarey@umass.edu
This advanced, writing-intensive course will build on the fundamentals covered in Newswriting and Reporting to address the development and distribution of client content including earned, shared and owned media. Students will explore and gain practical, hands-on experience researching, writing, editing and evaluating various public relations materials, resulting in the creation of professional writing samples at the end of the semester.
JOURNAL 235 & 300
https://spire.umass.edu
Permission is required for interchange registration during the add/drop period only.