Journalism 432 - PublicRelations&IntgrCommCases
Spring
2020
01
3.00
Jennie Donohue
TU TH 11:30AM 12:45PM
UMass Amherst
45006
Integ. Learning Center S413
jldonohue@umass.edu
This course uses research, analysis and discussion of cases and campaigns to expose students to the professional practice of public relations and integrated communication management. Students will learn how to identify, explain and apply what they've learned to different publics/stakeholders as well as communication and business scenarios.
Open to Senior, Junior and Sophomore Journalism majors only. JOURNAL 235
https://spire.umass.edu