Marketing 301 - Fundamentals Of Marketing
Spring
2020
01
3.00
Bruce Weinberg
W 5:30PM 6:45PM
UMass Amherst
45995
Mahar room 108
weinberg@isenberg.umass.edu
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to Isenberg School of Management students, Contracting Departments-1, Resource Economics majors, Managerial Economics majors, and STOCKSCH students. Each student that enrolls in the Marketing 301 -01 session must also enroll in ONE of the additional breakout sessions; for example: 301 -AA, 301 -AB...... (as well as the -01 session).
https://spire.umass.edu
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.