Marketing 301 - Fundamentals Of Marketing
Spring
2020
01AB
0.00
M 11:30AM 12:45PM
UMass Amherst
46041
Integ. Learning Center S311
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to Isenberg School of Management students, Contracting Departments-1, Resource Economics majors, Managerial Economics majors, and STOCKSCH students. Each student that enrolls in the Marketing 301 -AB session for Spring 2016 must also enroll in Marketing 301-01 session.
https://spire.umass.edu
Multiple required components--lab and/or discussion section. To register, submit requests for all components simultaneously.