Marketing 422 - Advertising & Promo Strategy

Spring
2020
01
3.00
Cynthia Barstow
TU TH 1:00PM 2:15PM
UMass Amherst
46020
School of Management 118
cbarstow@isenberg.umass.edu
Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.
This class is open to Senior and Junior Isenberg majors only. Pre Req: MARKETNG 301
https://spire.umass.edu
Permission is required for interchange registration during the add/drop period only.
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