Isenberg School of Management 660 - Marketing Strategy

Spring
2020
04
3.00
David Antes
TU 1:00PM 3:45PM
UMass Amherst
51341
Sch of Design@MountIda Rm 101
dantes@umass.edu
This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.
Open to MSB&A students in the Isenberg School of Management. Class to be held at UMass Mt. Ida Campus in Newton
https://spire.umass.edu
Permission is required for interchange registration during all registration periods.
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