Sport Management 392C - S-Sport and Digital Media

Spring
2020
01
3.00
William Norton
TU TH 8:30AM 9:45AM
UMass Amherst
49402
School of Management 125
wnorton@isenberg.umass.edu
This course will revolve around how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Modules to be discussed include ecommerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content.
Open to Senior, Junior and Sophomore Sport Management majors.
https://spire.umass.edu
Permission is required for interchange registration during the add/drop period only.
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