Sport Management 493H - ST- Sports Promotion & Sales

This course builds upon Sport Marketing 321 through a more in-depth focus on the revenue-generation components of the sport industry. This course is divided into two sections: 1) retail-driven sales promotion (with focus on the tactics that companies use to leverage sport sponsorship); and 2) sport sales and sales management (with focus on theory and practice of relationship selling). This course includes an experiential learning-based project in which students develop and present a sport-themed sales promotion to industry executives.

Open to Senior Sport Management majors only. Pre Req: SPORTMGT 321 This class is for Undergraduate Seniors only. Meets with SPORTMGT 593B.