Communication 121 - Intro to Media and Culture

Fall
2021
01
3.00
Jonathan Ong

TU TH 10:00AM 11:15AM

UMass Amherst
11908
Thompson Hall room 104
jcong@umass.edu
Media play a central role in politics, economics, culture, and our everyday lives. Our key concern is to understand both the direct and subtle operations of media power in society today: How do media construct meaning? How new technologies transform our most intimate and personal relationships? How do data-driven corporations track and monetize their users often without their consent or political accountability? This class introduces students to different media studies traditions of medium theory, political economy, representations, and audience studies that examine media as (respectively) technologies, institutions, narratives, and audiences / users. The class takes an insistently global approach in analyzing the diversity and plurality of media cultures around the world. We also take a normative perspective in evaluating good and bad media practice in the ways that technologies and narratives can on the one hand deepen social inequalities and on the other hand challenge systems of oppression and amplify the voices of vulnerable communities.

This course is open to Freshmen, Sophomores and Juniors. Communication majors must complete 3 of the following 5 courses: 118, 121, 122, 125, and 140

Permission is required for interchange registration during the add/drop period only.