Journalism 432 - PublicRelations&IntgrCommCases
Fall
2021
01
3.00
Jennie Donohue
TU TH 1:00PM 2:15PM
UMass Amherst
16346
Integ. Learning Center S407
jldonohue@umass.edu
This course uses research, analysis and discussion of cases and campaigns to expose students to the professional practice of public relations and integrated communication management. Students will learn how to identify, explain and apply what they've learned to different publics/stakeholders as well as communication and business scenarios.
Open to Senior and Junior JOURNAL majors only. JOURNAL 235