Linguistics 297B - ST- Language & Advertisement
Fall
2021
01
3.00
Maria Biezma Garrido
TU TH 2:30PM 3:45PM
UMass Amherst
22079
Hasbrouck Laboratory room 230
mbiezma@umass.edu
This course investigates the language used in advertisements. Advertisements are designed to persuade us to do things. Our focus will be on how advertisers use language to convey meanings, how they appeal to our emotions and elicit humor. We will examine concrete examples and use basic concepts from linguistic theory to understand the properties of persuasive language and the kinds of meanings that are at play.