Marketing 301 - Fundamentals Of Marketing

Fall
2021
01
3.00
Matthew Glennon

M W 5:30PM 6:45PM

UMass Amherst
17396
Mahar room 108
mglennon@isenberg.umass.edu
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Open to Seniors, Juniors & Sophomores only.

Permission is required for interchange registration during the add/drop period only.
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