Marketing 410 - Consumer Behavior

Fall
2021
03
3.00
Yanfen You

TU TH 10:00AM 11:15AM

UMass Amherst
17448
Sch of Management G31
yyou@isenberg.umass.edu
Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

This course is open to Senior and Junior Isenberg School of Management and Resource Economics majors only. Pre Req: MARKETNG 301

Permission is required for interchange registration during the add/drop period only.
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