Marketing 465 - Retailing Management & Techlgy
Fall
2021
01
3.00
Kathleen Debevec Witz
TU TH 11:30AM 12:45PM
UMass Amherst
17460
School of Management 117
debevec@isenberg.umass.edu
This course explores decisions facing retail buyers, managers and owners as well as electronic retailers. Topics include retailing trends, merchandise management, pricing, location, promotion, store design and customer service.
Prerequisites: MARKETNG 300 or 301
Open to Undergraduate Seniors and Juniors ISOM majors only. Pre Req: MARKETNG 301