Marketing 497M - ST-Brand Management & Strategy

The most important asset of a company is its brand, which can be utilized to create a long-term competitive advantage in the market. Brand management requires the management of all marketing mix elements in a strategic and integrated manner. This course will focus on providing students with the knowledge of fundamental principles of brand management as well as teaching how to define, develop and apply strategies to manage a brand successfully.

Pre Req: MARKETING 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Beth Ayn Curtis at bcurtis@isenberg.umass.edu