Isenberg School of Management 660 - Marketing Strategy

Fall
2021
02
3.00
Thomas Brashear-Alejandro

TU TH 2:30PM 3:45PM

UMass Amherst
23135
School of Management 210
brashear@isenberg.umass.edu
This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Open to MSB&A students in the Isenberg School of Management.

Permission is required for interchange registration during the add/drop period only.
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