Isenberg School of Management 660 - Marketing Strategy

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Open to MSB&A students in the Isenberg School of Management. Class to be held at UMass Mt. Ida Campus in Newton