Isenberg School of Management 846 - Thry & Rsrch: Sport Mrkt/Behav
Fall
2021
01
3.00
Elizabeth Delia
TU 2:30PM 5:15PM
UMass Amherst
20526
School of Management 237
edelia@isenberg.umass.edu
Classroom readings, lectures, and discussion will focus on providing students with a better understanding of marketing and consumer behavior in the sport context.
This course is open to doctoral students in the Isenberg School of Management.