Sport Management 623 - Sport Marketing
Fall
2021
01
3.00
Matthew Katz
M W 2:30PM 3:45PM
UMass Amherst
21079
School of Management 112
mkatz@isenberg.umass.edu
Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities.
Open to Graduate SPORTMGT students only.