Hospitality & Tourism Managmnt 387 - Infotech & Social Media/HT-MGT

Spring
2021
01
3.00
Irem Onder Neuhofer
F 1:00AM 1:00AM; M W 1:25PM 2:15PM
UMass Amherst
77479
Fully Remote Class
ionder@isenberg.umass.edu
This course examines the strategic use of technology in modern hospitality and tourism organizations including the utilization of Information and Communication Technologies (ICT) and social media as a marketing and management tool. The application and use of both business intelligence and hospitality business analytics is also explored.
Open to Senior, Junior and Sophomore HTM majors only.
Permission is required for interchange registration during the add/drop period only.
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