Marketing 301 - Fundamentals Of Marketing

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Open to Isenberg School of Management students, Contracting Departments-1, Resource Economics majors, Managerial Economics majors, and STOCKSCH students. Each student that enrolls in the Marketing 301 -01 session must also enroll in ONE of the additional breakout sessions; for example: 301 -AA, 301 -AB...... (as well as the -01 session).