Isenberg School of Management 660 - Marketing Strategy

Spring
2021
02
3.00
Thomas Brashear-Alejandro
TU TH 11:30AM 12:45PM
UMass Amherst
81953
Fully Remote Class
brashear@isenberg.umass.edu
This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.
Open to MSB&A students in the Isenberg School of Management. For MSB&A Students only
Permission is required for interchange registration during all registration periods.
Link to Campus Courses
Back to the Five College Course Schedule