Communication 122 - Intro/Media Industries & Inst

This course is an introduction to the process of media production, with a special focus on the institutional forces (i.e. market structures, industry practices, law and regulation, citizen activism, and audience dynamics) that shape the content of electronic media. We will consider a variety of historical, technological, economic, cultural, legal, political, and ethical factors that influence the production, distribution, and consumption of media texts in digital environments. We will take a case study approach, using examples of the U.S. television, film, news, and music industries to examine the dynamic interplay between national media systems and global media markets.

Open to students in the Communications Majors RAP in Pierpont Hall. See https://www.umass.edu/rap/communication-majors