Journalism 432 - PublicRelations&IntgrCommCases
Fall
2022
01
3.00
Jennie Donohue
TU TH 2:30PM 3:45PM
UMass Amherst
48881
Integ. Learning Center N255
jldonohue@umass.edu
This course uses research, analysis and discussion of cases and campaigns to expose students to the professional practice of public relations and integrated communication management. Students will learn how to identify, explain and apply what they've learned to different publics/stakeholders as well as communication and business scenarios.
Open to Senior and Junior JOURNAL majors only. JOURNAL 235