Marketing 301 - Fundamentals Of Marketing
Fall
2022
02
3.00
Veronica Martin Ruiz
TU TH 2:30PM 3:45PM
UMass Amherst
50041
School of Management 137
vmartinruiz@isenberg.umass.edu
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.
Open to sophomore, junior, and senior Isenberg School of Management majors, Business Minor students, Contracting Departments-1, Resource Economics majors, Managerial Economics majors, and STOCKSCH students. If you are unable to enroll in this class, please continue to monitor Spire for seat availability or add yourself to the Spire waitlist if it is open.
Questions regarding the enrollment of this course can be directed to the Isenberg Undergraduate Programs Office at 413-545-5610 or undergrad@isenberg.umass.edu. Please do not contact the instructor regarding enrollment in this class.