Marketing 410 - Consumer Behavior

Fall
2022
03
3.00
Yanfen You

TU TH 11:30AM 12:45PM

UMass Amherst
50027
School of Management 125
yyou@isenberg.umass.edu
Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

This course is open to Senior and Junior Isenberg School of Management and Resource Economics majors only. Pre Req: MARKETNG 301

Permission is required for interchange registration during the add/drop period only.
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