Isenberg School of Management 697SP - ST-Consumer Sales Strategies

An understanding of the "nuts and bolts" of sales promotion is essential for marketers in any industry whose ultimate goal is to sell products or services. Through weekly readings, case studies, PowerPoint lectures, and threaded discussions with sport industry executives, students will gain insights into the strategies and tactics used to drive sales through B2C and B2B promotions, including price-based (coupons & rebates) and value-based promotions (sweepstakes, contests, gift with purchase), cause-related marketing, loyalty programs, trade promotion, effective use of and trends in social media, ambush marketing, and the use of athlete endorsers.

Open to MBA, MS Sport, and MBA/MS Sport Dual Degree students.