Journalism 452 - Public Relations Campaign Mgmt
Spring
2022
01
3.00
Jennie Donohue
TU TH 2:30PM 3:45PM
UMass Amherst
38347
Integ. Learning Center S405
jldonohue@umass.edu
This course serves as the final, capstone experience in the Public Relations Concentration. Students will explore and gain practical, hands-on experience with the strategic communication planning process, conducting applied research and developing a comprehensive public relations campaign for a designated client.
Journalism majors enrolled in the PR Concentration. JOURNAL 235, 336 and 352