Journalism 452 - Public Relations Campaign Mgmt

Spring
2022
01
3.00
Jennie Donohue

TU TH 2:30PM 3:45PM

UMass Amherst
38347
Integ. Learning Center S405
jldonohue@umass.edu
This course serves as the final, capstone experience in the Public Relations Concentration. Students will explore and gain practical, hands-on experience with the strategic communication planning process, conducting applied research and developing a comprehensive public relations campaign for a designated client.

Journalism majors enrolled in the PR Concentration. JOURNAL 235, 336 and 352

Permission is required for interchange registration during the add/drop period only.