Marketing 301 - Fundamentals Of Marketing

Spring
2022
02
3.00
Veronica Martin Ruiz

TU TH 5:30PM 6:45PM

UMass Amherst
32111
Mahar room 108
vmartinruiz@isenberg.umass.edu
Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Open to sophomore, junior, and senior Isenberg School of Management majors, Business Minor students, Contracting Departments-1, Resource Economics majors, Managerial Economics majors, and STOCKSCH students. This course has reserved seating for Isenberg students, Business Minor students, Contracting Departments-1 (Building & Construction Technology students, STOCKSCH students, and Economics students), Resource Economics students, and Managerial Economics students. If you are unable to enroll in this class, the number of reserved seats for your major has been met. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist if it is open. If you have any questions, please contact the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Permission is required for interchange registration during the add/drop period only.
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