Marketing 410 - Consumer Behavior

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

This course is open to Senior and Junior Isenberg School of Management and Resource Economics majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Beth Ayn Curtis at bcurtis@isenberg.umass.edu

An optional Honors colloquium section may be available for this class.