Marketing 412 - Marketing Research

Spring
2022
03
3.00
Smriti Kumar

M W 2:30PM 3:45PM

UMass Amherst
32055
School of Management 129
smritikumar@umass.edu
Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Senior and Junior MARKETNG majors only. MARKETNG301&STAT140/1,OIM240 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Beth Ayn Curtis at bcurtis@isenberg.umass.edu

Permission is required for interchange registration during the add/drop period only.
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