Marketing 468 - Services Marketing

In this course, we will discuss strategies for increasing service quality and improving customer satisfaction. Content is relevant for those considering careers within service industries (e.g. hospitality, health, professional services) or businesses that use service as a differentiator.

Open to Undergraduate Seniors and Juniors ISOM majors only. Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Beth Ayn Curtis at bcurtis@isenberg.umass.edu