Marketing 497F - ST- Influencer Marketing

With half of companies spending up to a million dollars per year and over 700 agencies created for Influencers, this new approach has taken on a critical role in marketing. In this class, we will discuss how to work with influencers from the company perspective with topics such as finding the right fit for your mission message, managing your budget for influencers and best metrics for partnerships. In the second half, we will focus on becoming an influencer with topics ranging from branding your authentic self to social media plans and rate card development. Get "on trend" by discovering the hottest new tool in marketing.

Open to students with majors in the Isenberg School of Management Pre Req: MARKETNG 301 Students who are unable to enroll/register for this course through Spire, may request permission to enroll by contacting the Marketing Department Office Manager, Beth Ayn Curtis at bcurtis@isenberg.umass.edu