Sport Management 321 - Sport Marketing

Spring
2022
02
3.00
Elizabeth Delia

TU TH 11:30AM 12:45PM

UMass Amherst
35634
School of Management 123
edelia@isenberg.umass.edu
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Open to Senior & Junior Sport Management majors only. Pre Req: MARKETNG 301

Permission is required for interchange registration during the add/drop period only.
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