Communication 287 - Advertising as Social Comm.
Fall
2023
01
4.00
Sut Jhally
M W 2:30PM 4:30PM
UMass Amherst
83321
Thompson Hall room 106
sutj@comm.umass.edu
\This course looks at advertising from the viewpoint of social theory (that is, of how we can understand advertising's broad political, economic, social, and cultural role in modern society). The course will broadly examine the social role of advertising in consumer societies with a central focus its relationship to: the construction of individual identity, the quest for happiness; the evolving environmental crisis based on depleting resources and climate change; the process of globalization; the commercialization of childhood; the definition of health and wellness; and the crisis of financial debt.
COMM 287 is being offered as an in-person class only. ALL students have to take three in-person exams on campus during the semester (on dates to be announced).