Journalism 432 - PublicRelations&IntgrCommCases
Fall
2023
01
3.00
Jennie Donohue
TU TH 10:00AM 11:15AM
UMass Amherst
79331
Integ. Learning Center S413
jldonohue@umass.edu
This course uses research, analysis and discussion of cases and campaigns to expose students to the professional practice of public relations and integrated communication management. Students will learn how to identify, explain and apply what they've learned to different publics/stakeholders as well as communication and business scenarios.
Journalism majors enrolled in the PR Concentration. JOURNAL 235