Isenberg School of Management 897LM - ST- Experimental Design

Description: This is a course on the fundamentals of experimental design couched within a marketing and consumer behavior/psychology paradigm, intended for graduate students planning a research career. The course will enable students to (1) understand and review experiments presented in academic journals, and (2) design and conduct experiments as part of research projects intended for publication in good marketing and consumer behavior/psychology journals. There are no pre-requisites for the course but it is a good idea to have passed graduate-level courses on research methods and statistics.

Open to Doctoral students only.