Sport Management 461 - Sport Analytics
Spring
2023
02
3.00
Yiran Su
M W 2:30PM 3:45PM
UMass Amherst
66579
School of Management 126
yiransu@isenberg.umass.edu
Students will use analytics to study a wide variety of issues affecting the sport industry. Topics examined include: player performance measurement, in-game decision making, player selection/team building, and general administration such as marketing, pricing, contracts, stadium management, etc. Students will learn not only how the recent application of analytics has improved each of these areas within the professional and collegiate sport industry, but also how analytics can improve decision making in any other field of business.
Open to Sport Management majors only.