Sport Management 597S - ST-Appl Topics/Sport Business

This applied, industry-designed course will provide students with a clear vision of the overall sport sponsorship industry, and allow them to analyze sponsorship opportunities from the perspective of key industry stakeholders: properties, brands, agencies, and consumers. With careful consideration of emerging business trends, challenges and consumer insights, this course educates on the ways in which sport sponsorship stakeholders prove return on investment, and accomplish stated sponsorship objectives.

Open to senior Sport Management majors, MBA/MS Sport Management students, and MS Sport Management students.