Sport Management 697D - ST-Sport Analytics

Students in this course examine how analytics yields new insights across many facets of the sport industry, such as ticket pricing, facility management, player evaluation, and in-game decision making. The course emphasizes core skills needed to conduct basic analyses: data structuring, data shaping and manipulation, methods of statistical analysis, and data visualization. Course projects call on students to conduct original analyses, identify the strategic applications of their research, and communicate their findings in a manner suitable for sport practitioners. The course is geared toward future managers within any department, rather than only future data analysts, thus technical instruction uses Microsoft Excel and content breadth is prioritized over depth. However, students with existing aptitude in software like python or R are welcome to also use such tools when completing certain assignments, subject to consultation with the course instructor.

Open to graduate SPORTMGT and ISOM students only. Recommended prerequisite: Introductory statistics