Communication 310 - Social Influence & Persuasion

Social influence is a powerful driving force for human behavior. Understanding the fundamental mechanism of social influence is essential for strategic communication and decision making, whether you are in communication, data science, or management. In this course, we will learn why and under what conditions our attitudes and actions can be influenced by those around us. We will explore key theories and research findings in social psychology and economics, and apply persuasive communication techniques through case studies and hands-on projects.

Open to Senior and Junior Communication majors only. Taking COMM 121 (Intro to Media + Culture) or COMM 122 (Intro the Media Programming + Institutions) prior to enrollment in this course is highly recommended.