Journalism 432 - PublicRelations&IntgrCommCases

Fall
2024
02
3.00
Jennie Donohue

TU TH 10:00AM 11:15AM

UMass Amherst
36593
Integ. Learning Center S413
jldonohue@umass.edu
This course uses research, analysis and discussion of cases and campaigns to expose students to the professional practice of public relations and integrated communication management. Students will learn how to identify, explain and apply what they've learned to different publics/stakeholders as well as communication and business scenarios.

Journalism majors enrolled in the PR Concentration. JOURNAL 336 and 352

Permission is required for interchange registration during the add/drop period only.
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