Isenberg School of Management 655 - Data Mining in Business

Fall
2024
01
3.00
Ying Liu

TU TH 11:30AM 12:45PM

UMass Amherst
34209
Sch of Management G27
yliu@isenberg.umass.edu
This course provides an introduction to topics in managerial data mining, and related data retrieval and manipulation content. Models in regression, clustering, neural nets, classification, and association rule mining are applied to business data sets. In this managerially-focused course, students will learn how to use such models and interpret output. Students will also be introduced to a programming language for extraction and manipulation of data. Experiential exercises will be assigned using leading industry applications.

Open to full-time MBA and MS Engineering Management. Pre Req: SCH-MGMT 650

Permission is required for interchange registration during the add/drop period only.