Isenberg School of Management 852 - Beh & Soc. Science in Mktg
Fall
2024
01
3.00
Yanfen You
TH 1:00PM 3:45PM
UMass Amherst
37084
School of Management 219
yyou@isenberg.umass.edu
Materials from behavioral and social sciences used to expand understanding of marketing phenomena.
Open to Doctoral students only.