Sport Management 321 - Sport Marketing

Fall
2024
02
3.00
Elizabeth Delia,Keegan Taylor Dalal

M W F 12:20PM 1:10PM

UMass Amherst
34450
School of Management N145
edelia@isenberg.umass.edu
kdalal@umass.edu
A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

Open to Senior & Junior Sport Management majors only. Pre Req: MARKETNG 301

Permission is required for interchange registration during the add/drop period only.
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