Arts Extension 501 - Arts Fundraising
Spring
2024
01
3.00
Terre Parker
TH 2:30PM 3:45PM
UMass Amherst
10640
Bartlett Hall room 125
tparker@acad.umass.edu
Recent statistics show that while most nonprofit arts organizations will earn half their income, the remainder must be raised from individual donors and grants. Other than earned income, the largest source of revenue for arts organizations continues to be individual donors at 35.5%. Now, more than ever, it is essential for arts managers to know how to develop and implement an effective fundraising program that draws its strength from a variety of sources, and focuses on building relationships as its foundation. This course will present the principles and methods of raising funds for nonprofit arts organizations from individuals, businesses, government agencies and foundations. Practical assignments will focus on identifying potential sources, positioning the organization for fundraising, and developing effective strategies for acquiring funds. The course will culminate in the development of a fundraising action plan for your own nonprofit or a case study organization of your choosing.
Students will be required to take HM&FNART 390A - Introduction to Arts Managment, either concurrently or as a prerequisite.
This class is open to Graduate students and Senior, Junior or Sophomore Undergraduate students only. ARTS-EXT 500 Prerequisite: HM&FNART 500, which may be taken concurrently. Contact the Arts Extension Service for help in registering for both simultaneously. Note the book is not available through Amazon but will be available through the Arts Extension Service.