Communication 416 - Screen Cultures: Messaging

Spring
2024
01
3.00
Brendan McCauley

TH 1:00PM 2:15PM; TU 1:00PM 2:15PM; TU TH 1:00PM 2:15PM

UMass Amherst
19725
Hasbrouck Lab Add room 109
bmmccauley@umass.edu
Screen Studies is a site where film, television, media and cultural studies come together to address a digital age. We?ll track the evolving forms of screens alongside the changing nature of our relationships with them. We begin by addressing what is specific to each screen medium, and then expand beyond the screen to look at the cultures that form around screens and their impact on our daily lives, politics, and identities. This course will survey para-social relationships with branded YouTube celebrities, pop-cultures, subcultures, fan-cultures, and cancel-cultures. This is an advanced level course with a focus on developing a research project throughout the semester. You will be trained in methods for textual analysis of traditional media, and also for digital media and platform analysis. We will end by learning video editing software and then producing video essays that explore a specific screen culture of your choosing.

Open to Senior and Junior Communication majors only.

Permission is required for interchange registration during the add/drop period only.